Matt Anderson, Adobe’s new head of global agency business

Adobe

Adobe is stacking up the advertising industry executives in its ranks.

Adobe last year dove head first into the ad tech

sector with the acquisition of TubeMogul, which helps marketers buy video ads all over the web using software and data.

Now, the company has brought on an executive straight from the media-buying world to help sell top ad agencies on the value of using Adobe for all of their data-driven marketing needs.

Matt Anderson will be the new head of Adobe’s global agency business. Anderson was mostly recently head of programmatic for 

the media buying giant GroupM North America,

where he helped oversee data-centric ad buying for marketers like Unilever and situs domino terpercaya‘s.

At Adobe, his task will be to explain to the ad world why Adobe’s one-stop shopping approach to digital advertising — the company offers brands tools for ad buying, data management, making ads and connecting with existing customers — is better than competitors like Oracle, Salesforce and IBM.